In a world where trash is growing, and environmental concerns are paramount, creative solutions are needed more than ever. Enter Rewilder, a women-owned design company finding innovative solutions to keep trash out of landfill. Watch our journey in transforming last year's VidCon banners into stunning and sustainable furniture pieces.
Rewilder's core mission revolves around repurposing trash materials into functional and beautiful things, which promotes a circular economy that prioritizes people and the planet.
TRASH GOES POUF!
Rewilder's team of talented designers and craftspeople in Los Angeles have perfected the art of upcycling, infusing each piece with creativity and functionality, breathing new life into outdated materials. The VidCon banners, made from durable and weather-resistant materials, lend themselves perfectly to upcycling. Through a meticulous process, the banners are carefully cleaned, cut, and transformed into stunning upholstery for stuffed poufs and chairs.
Our process includes unrolling the original (huge! heavy!) banners and evaluating each one for color, size, pattern and design potential.
Vinyl banners, commonly used for advertising and event signage, have a notable impact on the planet. PVC vinyl, the primary material used in their production, is derived from fossil fuels and requires energy-intensive processes. The production and disposal of vinyl banners contribute to air pollution, greenhouse gas emissions, and the depletion of natural resources. These banners take hundreds of years to decompose, creating long-lasting waste that burdens landfills and ecosystems.
By upcycling these banners into furniture, Rewilder reduces the need for new raw materials and minimizes the environmental footprint associated with traditional furniture production. Additionally, by diverting vinyl banners from the waste stream, Rewilder contributes to reducing the strain on landfills and helps prevent the release of harmful chemicals that would otherwise occur during their decomposition.
The furniture is stuffed with trash foam from the movie and production industry in Los Angeles. This material is typically headed for landfill, and like the vinyl, is harmful for the planet and people. Here we are at Ecoset in LA, hunting for closed cell foam to use for stuffing:
THE FUTURE OF UPCYCLED DESIGN
Rewilder's project to upcycle VidCon banners into furniture has sparked excitement and curiosity, paving the way for a future where creativity and sustainability intertwine. As awareness of environmental issues grows, initiatives like these inspire us to reimagine the possibilities of working with trash.